Yokota-Con Yokota-Con 2023: A Pop Culture Pop-Up Draws Over 1,600 People Milmark Award Winner Installation: 374th FSS, Yokota ABCategory: FSS Brand Activation MarketingYear: 2023 Campaign Summary A dedicated webpage with thousands of views, a program guide with glossed paper for autographs, a custom logo featured on exclusive merchandise—all key components that led to Yokota-Con 2023 […]

The Advantage of Advertorials

The Advantage of Advertorials 100 FSS advertorials add to the bottom line Milmark Award Winner Installation: 100th FSS, RAF MildenhallCategory: Sponsorship Experiential MarketingYear: 2023 Campaign Summary By identifying a groundbreaking sponsorship opportunity, and working with USAF HQ, the 100FSS Marketing created both a lucrative and unique resource for sponsors and readers alike. Relevance to Category […]

Month of the Military Child Photo Contest and Giveaway

Month of the Military Child Photo Contest and Giveaway Sharing the stories of Edwards Air Force Base through digital storytelling Milmark Award Winner Installation: 412th FSS, Edwards AFBCategory: Digital, Social, or Mobile MarketingYear: 2023 Campaign Summary During the execution of March Customer Appreciation events, one main highlight including a carnival and petting zoo was halted […]

412th FSS Youth Art Gallery

412th FSS Youth Art Gallery Bringing the LA Gallery Experience to Edwards Air Force Base Youth Milmark Award Winner Installation: 412th FSS, Edwards AFBCategory: Age SpecificYear: 2023 Campaign Summary As a kick-off to the upcoming Month of the Military Child, The 412th Force Support Squadron Youth Art Gallery was an enriching opportunity for Edwards Air […]

Ewards T.E.S.T

Edwards T.E.S.T. Testing Teamwork, Endurance, and Strength Milmark Award Winner Installation: 412th FSS, Edwards AFBCategory: Creativity & InnovationYear: 2023 Campaign Summary The Edwards T.E.S.T. (Team Edwards Squadron Throwdown) was a functional fitness competition designed to challenge teamwork, endurance, and strength. The one-day event series took place across three venues. Our campaign sought to rebrand the […]

460 FSS Strategic Branding

460 FSS Strategic Branding Transformative FSS Brand Activation Campaign Soared in 2023; achieving 171% Surge in Community Reach and a 76% rating in Positive Perception on our squadron climate survey and $12K in sponsorship funding. Milmark Award Winner Installation: 460th FSS, Buckley SFBCategory: FSS Brand Activation MarketingYear: 2023 Campaign Summary The 460th Force Support Squadron’s […]

2023 MilMark Award Winners

2023 MilMark Award Winners Air Force Services Center is proud to announce the winners of the 2022 MilMark Awards! We congratulate all FSS Marketing teams that created the award winning submissions. 412th FSS Youth Art Gallery https://youtu.be/ahUJCgD9hYA Winner, Age-Specific Marketing412 FSS, Edwards AFB See Case Study… Yokota-Con Winner, Content Marketing374 FSS, Yokota AB See Case […]

In Plane Sight

In Plane Sight Milmark Award Winner Installation: 773 FSS, JB Elmendorf RichardsonCategory: Sponsorship Experiential MarketingYear: 2022 Campaign Summary Joint Base Elmendorf-Richardson (JBER) Alaska developed a unique sponsorship approach to the 2022 Arctic Thunder Open House – Air Show which displayed substantial enhancements and innovative thinking compared to prior years. The renewed approach increased customer participation, […]


Horizons Milmark Award Winner Installation: 374 FSS, Yokota ABCategory: Content MarketingYear: 2022 Campaign Summary The Horizons magazine is a 36-page print publication that aims to highlight FSS employees, programs, events and activities. The primary objectives were to bring a face to FSS by highlighting staff, become the primary driver of our advertising efforts, increase our […]

The FSS Dollar

The FSS Dollar Milmark Award Winner Installation: 48 FSS, Lakenheath AFBCategory: FSS Brand Activation MarketingYear: 2022 Campaign Summary The FSS Dollar campaign was centered on educating our consumers on what FSS does for our community and the life cycle and the benefit each dollar spent has on supporting our community, including Airmen, spouses, and dependents. […]