2024 MilMark Workshop
& ANA In-House Agency Conference
14-16 May | Carlsbad, CA
MilMark Workshop Updates
This is where you’ll find
About
14-16 May| Carlsbad, Ca
The relationship Air Force Services Center (AFSVC) Marketing maintains with the Association of National Advertisers (ANA) plays an integral part to the growth and development of Marketing Personnel across the Air Force and Space Force. The ANA is recognized as a premier network of industry brands, the oldest association in the US driven by a growth agenda.
At the 2024 ANA In-House Agency Conference (14-16 May) You will learn practical tactics and creative strategy to enhance your marketing operations. Your professional growth directly affects the FSS bottom line. Your value to your team will be increased while you earn continuing education units.
At the 2024 MilMark Workshop (14 & 16 May), ANA will provide customized training to Military Marketers. You will learn how to use the lessons from ANA in a military environment while renewing and gaining peer connections and sharing best practices. Common challenges and resolutions will be discussed and analyzed. You will also have several opportunities to directly interact with AFSVC personnel.
- Learn new marketing strategies from industry leaders
- Discuss tactics with your Air and Space Force peers
- Get answers to your most important questions
- Connect with Air Force Services Center marketing experts and discuss your concerns
- Gain knowledge, skills, and abilities to make you a more valuable member of your FSS
Schedule
The schedule below is subject to change
| Date | Event |
|---|---|
| Monday, 13 May | Travel Day |
| Tuesday, 14 May | AM - ANA, MilMark Workshop Training PM - ANA In-House Agency Conference begins |
| Wednesday, 15 May | AM - ANA In-House Agency Conference Evening - ANA In-House Excellence Awards Gala |
| Thursday, 16 May | AM - ANA In-House Agency Conference
PM - VSM, Milmark Workshop |
| Friday, 17 May | Travel Day |
| Mon, 13 May | Travel Day |
| Tue, 14 May | AM - ANA, MilMark Workshop Training PM - ANA In-House Agency Conference begins |
| Wed, 15 May | AM - ANA In-House Agency Conference Evening - ANA In-House Excellence Awards Gala |
| Thur, 16 May | AM - ANA In-House Agency Conference
PM - VSM, Milmark Workshop |
| Fri, 17 May | Travel Day |
The workshop will equip Air Force installation-level marketing staffs with cutting-edge knowledge and resources to strategically plan and execute marketing campaigns promoting AFSVC and FSS programs and services. The workshop will bridge AFSVC and FSS brand positioning and strategy. Specifically, the workshop:
- Provides industry best practices and case studies on marketing trends and innovations that will increase skill in:
- Planning and executing integrated marketing plans
- Improving content marketing strategy
- Working with activity managers to improve the bottom line
- Making data-driven decisions
- Provides AF-specific training on AF Instructions/guidance affecting marketing and sponsorship operations
- Provides insight on upcoming AFSVC marketing initiatives
- Facilitates crosstalk between marketing directors/managers to share success stories and effective marketing campaigns
- Provides one or more industry professionals who will present industry-specific content, including case studies and training which substantially enhances marketing managers’ knowledge and abilities
Training Topics:
- ANA Training Session: Fast Forward Your Content Marketing, delivered by George Stenitzer
- ANA Training Session: Planning and Executing Marketing Activations, delivered by Simon Bradley
- Training will be conducted simultaneously. Students are preselected to attend respective courses based on completion of previous ANA coursework
Instructors
The ANA, MilMark Workshop session is led by an experienced ANA professional instructor (TBA). The topic is, “Successfully Executing Multiple Small Campaigns Simultaneously”. Using an Air Force Business Case Marketers will learn to assess, prioritize, and activate successful campaigns.
The VSM, MilMark Workshop session is led by VSM Director, David Collins who will lead attendees through a variety of topics, strategies and upcoming projects. The session provides ample opportunities for questions and feedback from attendees.
Venue
Omni La Costa Resort & Spa
2100 Costa Del Mar Road
Carlsbad, CA 92009
For those attending the conference in person, the ANA has negotiated a special room rate of $315 per night at the host venue plus taxes and fees. Subject to availability
Pricing
Consult with your Leadership and/or FSS Resource Manager (RM) regarding funding availability and to identify method necessary to secure registration and travel as it will vary base to base.
Estimated TDY Costs:
- The ANA In-House Agency Conference registration fee: $1299/person (client-side membership)
- Conference Registration Page
- ANA Signed 889 (Current as of March 2024)
- Travel (i.e., airfare, ground transportation)
- Transportation rates will vary depending on originating location
- Lodging
- For those registered to attend the conference in person, the ANA has negotiated a special room rate of $315 per night plus taxes and fees at the host venue. The cut-off date to obtain this discounted rate is April 19, 2024 and is subject to availability.
- Hotel Reservation Page
- Please note, a limited number of hotel rooms are available at this rate. If there is no availability, please use DTS to select another hotel in the local area.
Tax Exemption
Upon checking into your hotel, show proof of your government employment to be exempted from federal, state and local taxes and use a tax- exempt form provided by your RM.
Instructions
- Refer to AFSVC tax exempt #530228403. Use this on hotel-specific paperwork.
- Show these forms to the hotel representative upon check-in
RSVP/Registration
Attendees are required to RSVP to the MilMark Workshop AND register for the ANA In-House Agency Conference. The instructions on how to do so are below.
Milmark Workshop RSVP/Registration
RSVP Instructions:
- Visit MyFSS
- Click the MySERVICES box
- Choose Marketing from the menu on the left
- Fill out the form
- Select ‘Marketing Questions/Inquiries’ in Category drop-down
- Use the subject line ‘RSVP 2024 MilMark Workshop’
- Include your name, installation, position title and whether you have an active ANA account
RSVP NLT 15 April 2024
ANA In-House Agency Conference Registration
Registration for the ANA In-House Agency Conference is not open.
Registration Requirements:
- Must have an active ANA account
- Account must be aligned to Air Force Services Marketing Client-Side Membership
- See FAQ if you do not meet the above requirements
Stay Informed Through Group Me
We have created a Group Me chat for those attending the conference in person where you will receive important announcements, schedule updates, and reminders directly to your phone.
How to Join:
- Download the GroupMe app on your smartphone (available for iOS and Android).
- Click the following link to join our conference GroupMe chat: [Insert GroupMe Chat Link Here].
FAQ
Follow these steps:
- Visit ANA.net
- Under the Membership tab click Create Account
- Fill out form
- Use your .mil when prompted for a company email
- Enter “Air Force Services Marketing” when prompted for a company
- Use your .mil when prompted for company email
- Submit form
- Go to MyFSS
- Click the MySERVICES box
- Choose Marketing from the menu on the left
- Fill out the form
- Select ‘Marketing Questions/Inquiries’ in Category drop-down
- Use the subject line ‘Align ANA account’
- Click ‘Next’ to submit your request
There are several reasons this could be happening. First confirm:
- Are you logged in to your ANA account?
- Has your ANA account been aligned with AFSVC’s Client-Side Membership?
If no, submit a MyFSS case
No, a code is not necessary to receive the discounted registration price.
Yes. They can attend on a space available basis. Please check availability before RSVPing by submitting a MyFSS case.
- A full refund for in-person registration will be granted if written request for cancellation is received by email 30 or more calendar days before the conference start date. You may also transfer your registration to a colleague at no additional cost.
- In-person registration may be converted to virtual at any time before the conference starts. If there is a price difference, a refund will be granted 30 or more calendar days before the conference starts. If registration is converted less -+than 30 days out, no refund will be granted.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact registration@ana.net.
Yes. You can attend the ANA In-House Agency Conference virtually for $1,099/person. Consider arranging session participation in a group setting. Keep in mind ANA no longer offers a corporate unlimited virtual package. This means only the person registering will receive credit/CEUs which apply towards maintaining CAMP certification.
A virtual option for the Milmark Workshop will not be offered.
No. FSS leadership is asked to support Marketing Director attendance through unit funding.
Yes. We recommend the person chosen is one who acts as the Marketing Director in your absence.
Your leadership will gain a more valuable team member. Your skills as a marketer have a direct impact on the FSS bottom line. Your leadership has been urged to support your participation in this event.
